Executive Summary

Today, Platforms revolutionise the world: operating as hubs, platforms “organise” interactions, skills & resources outside the traditional organisation boundaries and shape markets.

The Platform Innovation Kit is based on the latest research and best practices from successful platform businesses around the world. The 5 canvases of our Kit help startups and corporates: 

  • Ideate new platform business models A) based on your available core assets or B) to create completely new approaches
  • Evaluate and design the platform business models considering key building blocks
  • Define a go-to-market strategy solving the chicken-egg problem and building a strong network effect

It gives you an all-in-one package and the guarantee to consider all key aspects of platform design like like match making, pricing, user experience and a strong growth path to leverage network effects to quickly gain advantage over your competitors.

We designed the tool under the Creative Commons license, so that you can download and use it for free. 

The Platform Business Model Canvas is a perfect tool to design platform business models.

Thilo Kassen
Executive Manager, PRISMA Capacity
a new generation of tools

From Linear Businesses To Ecosystems

What we see today is the rise of the platform economy – a shift from linear value chains to value creation networks.

Companies have to move away from the thinking of „my“ product or „my“ service. In a platform world you become the orchestrator of multiple parties. Your job is no longer to develop new products, your job is to facilitate the transaction between the participants.

The standard business model canvas is a perfect tool for linear businesses – we love it too. But using it to design multisided businesses can end up in a mess. That‘s where the PIK will help. Exclusively designed for platforms where you have to manage multiple value propositions.

Linear Business
  • Sells a product or service to a consumer
  • Owns one side of the transaction
  • Products have inherent value

„I derive value from my use of a product“

Platform Business
  • Facilitates a transaction between multiple parties
  • Owns infrastructure that facilitates the transaction
  • Platforms add network value

„I derive value from other peoples use of the platform“

These are the core canvases of the Platform Innovation Kit

From Ideation to Market Strategy

Platform Enviroment Canvas

The PEC helps you to scan the environment of your business – key trends, market opportunities, industry forces like your competition and macroeconic forces.

Platform Idea Canvas

The PIC helps teams to create a portfolio of new platform ideas quickly, evaluate and focus on the most promising ones early.

The Platform Business Model Canvas

The PBM defines the core value proposition of the platform and describes the benefit for each stakeholder / peer in the ecosystem. It is essential to understand if the platform will attract users or not. It is the perfect tool to start to design a new platform business concept or to analyze / check existing ones.

In a world of digitalization platforms becoming the new standard for business models. We upgraded to original Business Model Canvas to the platform world. Using the PBMC allows you to upgrade your business and discover hyper scaling growth opportunities.

Platform Services Canvas

The PSC defines the core services of your platform and they will help to match, transact and engage your consumers, producers and partners.

Platform Strategy Canvas

The PSC is building the bridge between the Platform business model and implementation. It defines your position (vision, mission), your strategies and your influencers (critical success factors).

Want to get a deeper understanding? Use the extension canvases below

Extension Set

Stakeholder Persona

Explore the motivation to join of each platform stakeholder to further improve your services and value proposition.

Platform Architecture

Design the core IT architecture of the platform to understand the interaction between the different layers and tools.

Platform Monetization

Want to create a business case? This canvas helps you to understand the different revenue flows and costs.

Download the Platform Innovation Kit

Download the User-Guide + the Canvases for free and start building the future today.Canvases are high-resolution and optimized for A0 printing.